CetraRuddy replaces Roseland Ballroom with 62-storey apartment building

The former Roseland Ballroom has been replaced by a rental tower designed by our friends at CetraRuddy Architects which has now launched leasing. The 62-storey building at 242 West 53rd Street, known as “ARO”, contains 426 apartments ranging from studios to three-bedroom apartments, starting at $2,900/month; it was also feature a four-bedroom duplex penthouse. All apartments will feature floor-to-ceiling windows, oak floors, 10′ ceilings, quartz countertops, stainless steel appliances; all bathrooms, Carrara marble floors and Dolomiti marble tiled walls. Amenities are expansive, spanning multiple floors, indoors and out, and include the ARO Club, which features game rooms, an indoor swimming pool, a half-size basketball court, golf simulator &al.